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New Titles in Business and Non-profit Subject Areas
New Titles in Business and Non-profit Subject Areas
11/12/08 10:39 , Categories: Resources New Titles in Business and Non-Profit Subjects
Finding Funding: Grantwriting From Start to Finish, Including Project Management and Internet Use
Topics Covered:
- Grant applications
- Government and educational grants (Federal Register, Code of Federal Regulations, Catalog of Federal Domestic Assistance, Grants.gov)
- Using the Internet to access funding resources
- Writing grant proposals
People to People Fundraising: Social Networking and Web 2.0 for Charities
Topics Covered:
- Using the Internet to build relationships
- Web site benchmarking
- Social networking
- Online marketing to special groups
- Integrating offline and online fundraising
Topics Covered:
- Appearance of impropriety
- Donor rights
- Public privacy
- Tainted money
- Compensation
- Use of donations as intended
- Restoring public confidence
- Honesty and full disclosure
- Includes web sites for International Fundraising Codes of Ethics & Standards
The SAGE Handbook of Advertising
Topics Covered:
- History
- Brand equity
- Psychology
- Consumer memory
- Emotions and metaphors in advertising
- Planning
- Advertising environment
- Advertising analysis, tracking, and response
Knowledge Management Series: A Handbook of Applied Technologies
Topics Covered:
- Best practices
- Document management
- Collaborative work systems
- Future technologies
- Knowledge management strategy implementation
- Knowledge map development
- Organizational memory
- Project management
- Workflows